Wednesday, January 2, 2008

Mobile Entertainment, Inc. Announces Multi-Players Cell Phone Games Compliance to WAP 2.0 Technology

Mobile Entertainment, Inc. (Pink Sheets: MBEI) has announced its multi-player mobile phone game products are in compliance with the wireless application protocol ("WAP") 2.0 technology, facilitating more Chinese cellular users to access higher quality graphics, richer content and improved interactivity featured through its game products.

Mobile Entertainment, Inc. is one of the leading developer of multi- person-networked mobile phone games that are distributed through the existing 2.5G and the upcoming 3G cell phone network of China. It develops and distributes interactive cell phone games through a number of value-added services providers to end-users of China Mobile Communications Corporation, which has the largest cell phone subscriber base in the world; as well as China United Telecommunications Corporation. WAP 2.0 is a re-engineering of the protocol applied in mobile phone communication by using a cut-down version of XHTML (Extended Hyper Text Mark- up Language) supporting full color and easy navigation. WAP 2.0 enhanced the data content on cell phones with a "look and feel" more resembling the Internet people know from the fixed world. Its preceding WAP 1.2 technology is older and slower for graphics, forms and data transfer.

"Mobile operators supporting WAP 2.0 will be the first to capture the growing contribution to average revenue per user ("ARPU") from these data services. We as an interactive mobile phone games developer will also be benefited by this enhanced data transfer environment to capture a higher growth rate of mobile phone game players," said Mr. Conrad Yip, Chief Executive Officer of Mobile Entertainment, Inc. "Our company always aim at continuous improvement of our mobile phone game products with diversity and creativity. WAP 2.0 compliance, enhancements in navigation, interactivity and security make the success of the 2.5G data services possible. What was once a cumbersome and difficult user interface that was supported by WAP 1.X is now advanced, powerful, capable, and user-friendly."

About Mobile Entertainment, Inc.
Mobile Entertainment, Inc (MBEI) is a leading developer of multi-person- networked mobile phone games and other wireless entertainment products distributed through the existing 2.5G and the upcoming 3G cell phone network of China. Strategically located in Guangzhou City of the People's Republic of China, Mobile Entertainment, Inc's wholly-owned operating subsidiary, Guangzhou Yin Han Technology Company Limited ( http://www.egege.com.cn/ ), develops, markets and authorizes the mobile games to local mobile network operators including China Mobile Communications Corporation and China United Telecommunications Corporation. Mobile Entertainment, Inc. also plans to distribute mobile games from third parties and to develop wireless applications across the mobile platform.

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