Wednesday, February 20, 2008

Apple lowers price of iPod shuffle to $49, intros 2GB model

Apple on Tuesday introduced a new 2GB model of its iPod shuffle that will cost $69 and lowered the price of its original model, which is now 1GB, to $49.

“At just $49, the iPod shuffle is the most affordable iPod ever,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing. “The new 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle.”

The iPod lineup now includes the iPod shuffle; iPod classic holding up to 40,000 songs; the iPod nano with video playback and the iPod touch.

The $49 1GB shuffle is available immediately. The $69 2GB model will be available later this month.

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