Saturday, February 2, 2008

Jonathan Ive wins 'Great Briton' award

The UK's own Jonathan Ive has been declared a "Great Briton" by Morgan Stanley.

Ive took the Morgan Stanley Great Briton award in the Creative Industries category, with the judges declaring him a "rock star in the technology world".

Morgan Stanley declares: "Ive was instrumental in the turnaround of Apple and a period of unrivalled creativity and innovation which continues to this day."

By combining what he describes as “fanatical care beyond the obvious stuff” with relentless experiments into tools, materials and production processes, he and the Apple design team have designed and developed a succession of iconic products including the iBook, iPod and iPhone.

In 2007, Ive received the 2007 National Design Award in the product design category for his work on the iPhone.

Ive pipped Royal Shakespeare Company artistic director Michael Boyd and acclaimed English actor Stephen Fry to clinch the title in this category. Stephen Fry was famously the second person in the UK to buy an Apple computer, with his close friend Douglas Adams acquiring two.

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