Mac owners officially sexier than Windows

Mac users spend more on sex toys than Windows users, but less than Linux louches

Computer users argue over many statistics, but when it comes to sex toys: Mac users spend more on adult recreation than Windows users; but it's Linux users that invest the most in enhancing the pleasures of the flesh, an adult toys website claims.

Adult toy seller Lovehoney has published its Google Analytics logs, which show the system platform preferences of its sensation-seeking customer base.

As reported by Reg Hardware: "Mac users spent an average of five minutes 56 seconds on the site, just ahead of Linux users' five minutes 16 seconds and Windows folks' five minutes 14 seconds."

The report claims Linux users spend on average £48.55 when they shop on the site, Mac users £40.38 and Windows users £35.90. iPhone users are also reportedly purchasing hanky-panky products using their device, spending slighly less than Windows users do on average, £34.59. iPod touch users spend £31.76.

This report into the sexual significance of operating systems emerges scant days since the publication of new research from the University of Portsmouth.

Cybersex expert Dr Trudy Barber (who doesn't reveal which OS she uses) earlier this week delivered a Royal Society lecture during which she disclosed that fetishism and sexual proclivities are helping change the way people use technology.

Dr Barber, an expert on cyberspace and sexual subcultures, has spent years researching how people's sexual choices help shape new technology, including the internet, which she likens to the development of video players which brought pornographic films into the home in the late 1970s.

"Computer technology touches so many aspects of our lives it's really not so surprising that it would infiltrate and influence our sex lives. In contemporary western society sex is for pleasure and for entertainment and computers will have an increasing role to play," she said.

She observes: "The role of deviation as a key to innovation must not be overlooked as it will contribute to our understanding of new intimacy, culture and the future of developing information and communications technologies."